Sound of Victory
Celebrating Community, Culture & Faith Through Music
Welcome to Sound of Victory (SOV)
An annual celebration of unity, music, and hope — Sound of Victory (SOV) is more than just a concert. It’s a vibrant, family-friendly event that brings together diverse cultures through the universal language of music. Hosted in Fort McMurray by New Heights Outreach Association, SOV has become a symbol of community spirit and joy.


A Platform for Talent, Culture, and Connection
Uniting hearts and cultures through the power of music — since 2008.
The first Sound of Victory concert was organized in 2008 (a total of 13 concerts organized to date; 2 years missed during the COVID pandemic). Over the years the attendance has grown to more than 800 people and has always reflected the cultural diversity present in the Wood Buffalo community.
The concert has attracted both local and international artists. The organizers have always maintained a policy of free tickets to the concert with the support of sponsors.
Sound of Victory is a family event, fun filled and open to the public with different talents from different cultures and background. The concert open with diverse artistic presentations from different cultures and closes by a performance of a renowned headliner.
Our Global Stage
Celebrating a legacy of praise and cultural unity through powerful musical performances.
Over the years, Sound of Victory has been blessed with a vibrant mix of artists from across Canada and beyond. Each year brings new voices, cultures, and sounds — creating a celebration that reflects the heart of Fort McMurray’s diversity.

Artists at Past SOV Concerts
- Bob Fitts from Kailua-Kona, Hawaii, USA in 2011
- Lenny LeBlanc and his band from Florence, Alabama, USA in 2012
- Dr Ron Kenoly from Orlando, Florida, USA in 2013
- Andy Park from Surrey, B.C. Canada in 2014
- Don Moen from Nashville, Tennessee, USA in 2015
- Alvin and Joy Slaughter, New York City, USA in 2016
- Micah Stampley, Atlanta, Georgia, USA in 2017
- Brian Doerksen, Abbotsford, B.C. Canada in 2018
- Israel Houghton and New Breed, California, USA in 2019
- Phil Thomson, Boston, Massachusetts, USA in 2022
- Eben, Lagos, Nigeria in 2024